Los mejores vendedores de libros electrónicos en línea Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble 9781591391470 en español

Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble

Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble

by Davis Dyer, Frederick Dalzell, Roweno Olegario

Editorial: Harvard Business Review Press
ISBN: 9781591391470
Número de páginas: 400
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 10 Mb
Fecha de publicación: 2020-09-19
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Descripción

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, ...