Libros de texto pdf descargables gratis Mass Customization: The New Frontier in Business Competition (Spanish Edition) 9780875843728 DOC

Mass Customization: The New Frontier in Business Competition

Mass Customization: The New Frontier in Business Competition

by B. Joseph Pine

Editorial: Harvard Business Review Press
ISBN: 9780875843728
Número de páginas: 368
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 10 Mb
Fecha de publicación: 2020-05-22
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Descripción

The mass production of standardized goods was the source of America's economic strength for generations. But in today's turbulent business environment mass production no longer works; in fact, it has become a major cause of the nation's declining competitiveness. As Joseph Pine makes clear, the most innovative companies are rapidly embracing a new paradigm of management - mass customization - that allows them the freedom to create greater variety and individuality in their products and services at desirable prices. New ways of managing, together with new technology, enable savvy businesses to provide each customer with the attractive "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass ...