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Converge: Transforming Business at the Intersection of Marketing and Technology

Converge: Transforming Business at the Intersection of Marketing and Technology

by Bob W. Lord, Ray Velez

Editorial: Wiley
ISBN: 9781118575529
Número de páginas: 256
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 7 Mb
Fecha de publicación: 2020-05-27
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Descripción

Praise for Converge "Converge delightfully explains why marketing and technology have never been more intertwined and how your organization can and must adapt. If your job is about communicating on behalf of a brand—at an agency or client organization—and you're looking for a practical and innovative guide to thriving in this age of disruption, this book is for you." —Tim Armstrong, CEO and Chairman, AOL Inc. "As a CEO whose business is at the ...