Liberarlo e descargar libros Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More 9780749475079 (Literatura española)

Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More

Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More

by Grant Leboff

Editorial: Kogan Page, Ltd
ISBN: 9780749475079
Número de páginas: 208
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 6 Mb
Fecha de publicación: 2020-09-30
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Descripción

It's becoming increasingly important that the sales and marketing functions converge and work together, especially as lead generation now frequently arises from digital promotional campaigns, customer attention and availability have become more scarce, and comparative product information is readily accessible. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more. Packed with great advice on engaging with customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network, and more. As such, sales professionals, digital sales directors, senior directors, small business owners seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book.