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Z.E.R.O.: Zero Paid Media as the New Marketing Model

Z.E.R.O.: Zero Paid Media as the New Marketing Model

by Joseph Jaffe, Maarten Albarda

Editorial: Wiley
ISBN: 9781118801154
Número de páginas: 288
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 8 Mb
Fecha de publicación: 2020-05-29
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Descripción

Praise for z.e.r.o. "With Z.E.R.O., Joseph Jaffe and Maarten Albarda submit a true challenge to everyone who works in marketing. The World Federation of Advertisers likes challenges for its constituents, and this challenge goes right to the heart of our industry." —Stephan Loerke, Managing Director, World Federation of Advertisers (WFA) "I love the Z.E.R.O. concept! As someone who has been committed to consumer-centricity and innovation for as ...