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Film Marketing into the Twenty-First Century

Film Marketing into the Twenty-First Century

by Nolwenn Mingant

Editorial: BFI Publishing
ISBN: 9781844578382
Número de páginas: 288
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 8 Mb
Fecha de publicación: 2020-08-04
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Descripción

This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era.