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Modern Competitive Strategy

Modern Competitive Strategy

by Gordon Walker

Editorial: McGraw-Hill Higher Education
ISBN: 9780073381381
Número de páginas: 352
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 9 Mb
Fecha de publicación: 2020-09-24
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Descripción

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes. Read More Show Less