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Creating the Perfect Design Brief: How to Manage Design for Stragegic Advantage

Creating the Perfect Design Brief: How to Manage Design for Stragegic Advantage

by Peter L. Phillips

Editorial: Skyhorse Publishing
ISBN: 9781581159141
Número de páginas: 240
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 6 Mb
Fecha de publicación: 2020-09-24
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Descripción

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval ...