Google libros gratis descargar pdf Creating the Perfect Design Brief: How to Manage Design for Stragegic Advantage ePub de Peter L. Phillips en español 9781581159141

Descripción

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval ...