Google descarga gratuita de libros electrónicos All the Right Moves: A Guide to Crafting Breakthrough Strategy (Spanish Edition)

All the Right Moves: A Guide to Crafting Breakthrough Strategy

All the Right Moves: A Guide to Crafting Breakthrough Strategy

by Constantinos Markides

Editorial: Harvard Business Review Press
ISBN: 9780875848334
Número de páginas: 240
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 6 Mb
Fecha de publicación: 2020-11-19
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Descripción

Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? Any company engaged in strategy making must raise these questions, identify possible answers, and then choose what to do and ...