Ebook para un día más de descarga gratuita Fundamentals of Selling: Customers for Life Through Service en español 9780073529998 Charles Futrell

Fundamentals of Selling: Customers for Life Through Service

Fundamentals of Selling: Customers for Life Through Service

by Charles Futrell

Editorial: McGraw-Hill Higher Education
ISBN: 9780073529998
Número de páginas: 688
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 18 Mb
Fecha de publicación: 2020-08-09
DESCARGAR

Descripción

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first. Read More Show Less