Descargas gratuitas de libros electrónicos para ipod Handbook of Research on New Product Development 9781784718145 FB2 (Spanish Edition) Peter N. Golder, Debanjan Mitra

Handbook of Research on New Product Development

Handbook of Research on New Product Development

by Peter N. Golder, Debanjan Mitra

Editorial: Elgar, Edward Publishing, Inc.
ISBN: 9781784718145
Número de páginas: 480
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 12 Mb
Fecha de publicación: 2020-06-30
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Descripción

Handbook of Research on New Product Development by Peter N. Golder New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research. Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.