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MBA Fundamentals Strategy

MBA Fundamentals Strategy

by Thomas P Ference, Paul W Thurman

Editorial: Kaplan Publishing
ISBN: 9781427797537
Número de páginas: 336
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 9 Mb
Fecha de publicación: 2020-08-06


Strategy is the cornerstone of any MBA program, and a critical part of any company's growth. In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you’ll need to put your department or business on the right track for growth.