Descargas gratuitas de libros electrónicos en línea para kindle Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

by Ko Floor

Editorial: BIS Publishers
ISBN: 9789063691226
Número de páginas: 304
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 8 Mb
Fecha de publicación: 2020-05-21
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Descripción

Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating study demonstrates how retailers can build a strong, independent brand identity to remain competitive in the global marketplace. Using international examples and case studies, including champion ...