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Data Mining Techniques in CRM: Inside Customer Segmentation

Data Mining Techniques in CRM: Inside Customer Segmentation

by Konstantinos Tsiptsis, Antonios Chorianopoulos

Editorial: Wiley
ISBN: 9781119965459
Número de páginas: 372
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 10 Mb
Fecha de publicación: 2020-08-12
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Descripción

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. ...