Descargas gratuitas de audiolibros para ipod touch Anime's Media Mix: Franchising Toys and Characters in Japan

Anime's Media Mix: Franchising Toys and Characters in Japan

Anime's Media Mix: Franchising Toys and Characters in Japan

by Marc Steinberg

Editorial: University of Minnesota Press
ISBN: 9780816675500
Número de páginas: 304
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 8 Mb
Fecha de publicación: 2020-08-03
DESCARGAR

Descripción

In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a ...