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The Science of Serendipity: How to Unlock the Promise of Innovation

The Science of Serendipity: How to Unlock the Promise of Innovation

by Matt Kingdon

Editorial: Wiley
ISBN: 9781118478103
Número de páginas: 254
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 7 Mb
Fecha de publicación: 2020-06-01
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Descripción

Innovation. The word might make you think of Silicon Valley. But innovation isn’t the sole province of start-ups. They didn’t invent it, and they’re not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it’s corporate innovators battling within large, established organisations who are the field’s real heroes. Tapping into 20 years of experience on the front lines of innovation—bringing new products and services to market and ...