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The TV Brand Builders: How to Win Audiences and Influence Viewers

The TV Brand Builders: How to Win Audiences and Influence Viewers

by Andy Bryant, Charlie Mawer

Editorial: Kogan Page, Ltd
ISBN: 9780749476687
Número de páginas: 312
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 8 Mb
Fecha de publicación: 2020-08-11
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Descripción

In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? The TV Brand Builders reveals the secrets of successful marketing and promotion in the world of television. With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising and design techniques that work best in TV are brought to life, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices and social media. The book showcases examples from popular shows including American Horror Story, Mad Men, and Doctor Who, features interviews with leading practitioners, and is supported by a video-rich stream of online resources.