Descargas de libros de audio en línea Hot Button Marketing: Push the Emotional Buttons That Get People to Buy (Literatura española) DJVU

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

by Barry Feig

Editorial: Adams Media Corporation
ISBN: 9781593375164
Número de páginas: 256
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 7 Mb
Fecha de publicación: 2020-05-27
DESCARGAR

Descripción

Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.