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Habit: The 95% of Behavior Marketers Ignore

Habit: The 95% of Behavior Marketers Ignore

by Neale Martin

Editorial: FT Press
ISBN: 9780137070114
Número de páginas: 208
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 6 Mb
Fecha de publicación: 2020-09-27
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Descripción

“The Samsung Instinct was designed to be habit forming. Inspired by pioneering work by Dr. Neale Martin, Sprint and Samsung created the Instinct interface from the bottom up to work the way your brain works.” —Doug Rossier, Sprint Instinct Marketing Lead “In Habit, Neale Martin provides what seems to be a simple observation—that human behavior is largely managed through subconscious process. In startling fashion, Martin makes this point and then proceeds to undermine much of what marketers have come to believe as...