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Managing Sport Mega-Events

Managing Sport Mega-Events

by Stephen Frawley

Editorial: Taylor & Francis
ISBN: 9781138796775
Número de páginas: 256
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 7 Mb
Fecha de publicación: 2020-05-31
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Descripción

Managing Sport Mega-Events explores global developments in the management of mega-sport events. Mega-sport events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these mega-sport events. This book fills the gap. The book contains three sections: the first section focuses on strategic matters exploring the rise of mega-sport events and stakeholder management and governance issues; the second section concentrates on legacy, specifically how the organisers of mega-sport events can best ensure the management of sustainable events; the third section delves into operational matters and related issues whereby the management of sport is explored and areas of concerns such as risk management, venue management, transport management, media management, broadcast management, marketing and sponsorship management are also covered. The book draws on leading international sport management scholars, each whom have expertise in the organisation of mega-sport events. It makes valuable contribution to the existing literature.