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Measuring Marketing: 110+ Key Metrics Every Marketer Needs

Measuring Marketing: 110+ Key Metrics Every Marketer Needs

by John A. Davis

Editorial: Wiley
ISBN: 9781118153765
Número de páginas: 320
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 8 Mb
Fecha de publicación: 2020-05-31
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Descripción

"Well organized and succinct, Measuring Marketing is both a comprehensive, prescriptive look at the variety of ways to evaluate the impact of marketing, as well as an excellent reference guide. A practical analytical tool in today's complex, multidimensional business world to help decision makers understand marketing's impact on a business or product line, Measuring Marketing is applicable from start-up to established player. Particularly helpful are the examples of measurement for each metric and the discussion ...