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From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy

From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy

by Laurie Young

Editorial: Wiley, John & Sons, Incorporated
ISBN: 9780470026687
Número de páginas: 364
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 10 Mb
Fecha de publicación: 2020-08-08
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Descripción

Fewer companies than ever are pure ‘product’ companies. As buyers demand more from suppliers in both consumer and B2B industries, companies in all sectors are struggling to surround their products with services and value-adds that will both attract and retain their customers. This book takes readers through all the logical steps of changing a business from a product creator to a service provider. “I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of ...