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The Language of Content Strategy

The Language of Content Strategy

by Scott Abel, Rahel Anne Bailie

Editorial: XML Press
ISBN: 9781937434342
Número de páginas: 138
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 4 Mb
Fecha de publicación: 2020-09-18
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Descripción

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each ...