Descargar kindle books gratis android True Story: How to Combine Story and Action to Transform Your Business de Ty Montague

True Story: How to Combine Story and Action to Transform Your Business

True Story: How to Combine Story and Action to Transform Your Business

by Ty Montague

Editorial: Harvard Business Review Press
ISBN: 9781422170687
Número de páginas: 240
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 6 Mb
Fecha de publicación: 2020-09-26
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Descripción

Today’s most successful businesses are storydoers. They create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through ...