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Buzzmarketing: Get People to Talk About Your Stuff

Buzzmarketing: Get People to Talk About Your Stuff

by Mark Hughes

Editorial: Penguin Group (USA) Incorporated
ISBN: 9781591842132
Número de páginas: 256
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 7 Mb
Fecha de publicación: 2020-04-05
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Descripción

?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.? ?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.