Descargar Ebook for oracle 11g gratis Buzzmarketing: Get People to Talk About Your Stuff in Spanish

Buzzmarketing: Get People to Talk About Your Stuff
by Mark Hughes
Editorial: | Penguin Group (USA) Incorporated |
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ISBN: | 9781591842132 |
Número de páginas: | 256 |
Formatos: | pdf, ePub, mobi, fb2 |
Tamaño de archivo: | 7 Mb |
Fecha de publicación: | 2021-01-19 |
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Descripción
?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.? ?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
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