Descargar desde google books online Psychological Foundations of Marketing in Spanish CHM DOC 9780415620017

Psychological Foundations of Marketing

Psychological Foundations of Marketing

by Allan J. Kimmel

Editorial: Taylor & Francis
ISBN: 9780415620017
Número de páginas: 304
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 8 Mb
Fecha de publicación: 2020-05-29
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Descripción

Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of ...