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The Effortless Experience: Conquering the New Battleground for Customer Loyalty

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

by Matthew Dixon

Editorial: Penguin Group (USA)
ISBN: 9781591845812
Número de páginas: 256
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 7 Mb
Fecha de publicación: 2020-05-22
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Descripción

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business ...