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Archetypes in Branding: A Toolkit for Creatives and Strategists

Archetypes in Branding: A Toolkit for Creatives and Strategists

by Margaret Pott Hartwell, Joshua C. Chen

Editorial: F+W Media
ISBN: 9781440308185
Número de páginas: 128
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 4 Mb
Fecha de publicación: 2021-01-14
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Descripción

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders ...