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Web Analytics: An Hour a Day

Web Analytics: An Hour a Day

by Avinash Kaushik

Editorial: Wiley, John & Sons, Incorporated
ISBN: 9780470130650
Número de páginas: 480
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 12 Mb
Fecha de publicación: 2020-08-04
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Descripción

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.