Descarga gratuita de libros en línea ebook Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

by Brigitte Borja de Mozota

Editorial: Skyhorse Publishing
ISBN: 9781581152838
Número de páginas: 288
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 8 Mb
Fecha de publicación: 2021-01-21
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Descripción

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case ...