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Commonsense Direct and Digital Marketing

Commonsense Direct and Digital Marketing

by Drayton Bird

Editorial: Kogan Page, Ltd.
ISBN: 9780749452070
Número de páginas: 448
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 12 Mb
Fecha de publicación: 2020-06-01
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Descripción

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, ...