Descarga gratuita bookworm 2 Marketing Communications: Offline and Online Integration, Engagement and Analytics (Spanish Edition) DJVU de P. R. Smith, Ze Zook 9780749473402

Marketing Communications: Offline and Online Integration, Engagement and Analytics

Marketing Communications: Offline and Online Integration, Engagement and Analytics

by P. R. Smith, Ze Zook

Editorial: Kogan Page, Ltd
ISBN: 9780749473402
Número de páginas: 586
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 15 Mb
Fecha de publicación: 2020-08-03
DESCARGAR

Descripción

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.