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Brand and Talent

Brand and Talent

by Kevin Keohane

Editorial: Kogan Page, Ltd
ISBN: 9780749469252
Número de páginas: 240
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 6 Mb
Fecha de publicación: 2020-11-21


Many books talk about brand, still more about talent, yet leading organizations are realizing their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the company. He presents a "joined up" approach that encompasses the needs ...