Amazon stealth descargar ebook gratis Fame and Fortune: How Successful Companies Build Winning Reputations

Fame and Fortune: How Successful Companies Build Winning Reputations

Fame and Fortune: How Successful Companies Build Winning Reputations

by Charles J. Fombrun, Cees B. M. Van Riel

Editorial: FT Press
ISBN: 9780137144419
Número de páginas: 304
Formatos: pdf, ePub, mobi, fb2
Tamaño de archivo: 8 Mb
Fecha de publicación: 2021-01-22
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Descripción

Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners...